I saw this video earlier today and just had to share it. Cynics may dismiss it as a marketing ploy and as marketing goes it is brilliant. But it also awakens that childlike side of us that never gave up on the idea of Santa Claus. It reaffirms our belief in the spirit of giving, the goodness of people, and a pride in what humans can do when we pull together. I would love to meet the person that conceived this idea and had the ambition, tenacity and leadership to see it through to such a fine finish.